By: Shawna Caldwell Whether you’re new to the insurance field or looking to up your game, these five tips will help you refresh your routine and keep you on track to be a successful agent. Make Customer Service a Priority No one wants to feel like they are at the bottom…

By: Shannon Brown Digital technology has evolved from an advantage to an expectation and as individuals demand more ownership over their digital lives, insurers must find ways to provide individuals with more assistance, making them co-creators of their own experiences. …

A complete guide to the dos and don’ts of SEO By Melanie Wright As an insurance agent, one of the best ways to organically generate new business leads is through your agency’s website. A top-quality SEO campaign can take your agency right to the top of the search engine result…

How social media enables you to be successful By: Kate Webb Finding insurance leads on social media can be intimidating. Perhaps you have already made social media one of your marketing strategies without seeing a payoff on the time and effort spent. You are not the only one. …

Prospecting is an integral part of sales. Moreover, it is not a one-and-done thing. By attrition alone, your book of business will shrink without a concerted effort to grow it. As a broker, prospecting will always be part of your job. Sales professionals often confuse prospecting and scouting new business…

Are you the type of broker who firmly believes in never wasting an opportunity to expand your book of business? If so, are you on social media? We ask because social media is one of the most powerful tools available to brokers today. …

The landscape of employee benefits can seem like a vast wilderness to your clients. Many don’t know where to start looking for benefits packages. They do not know what to look for. Some are fearful that moving in one direction means missing out on better options in another. …

In the business world, a pain point is a recurring problem that causes inconvenience, irritation, or annoyance. We frequently speak of them in terms of how they affect customers. But business owners have their own internal pain points. …

Benefits are to employment what toppings are to pizza. The better the benefits, the more you are going to appreciate the experience of working for that company. And just like pizza and toppings, companies with the least desirable benefits get the least amount of love. This is why companies are…